FEATURES
By: Jonas Terrado / May 2010

Dunkin' Donuts to be BP's title sponsor for Series 6

Pasalubong ng bayan teams up with Baseball Philippines

Leslie Suntay (left) and Dunkin' Donuts' vice president for marketing Cora Andoy (right) after their contract signing. (Photo - courtesy of Sai Prado)

Baseball Philippines got a major boost when it agreed to a deal with Dunkin' Donuts that will have the food company as the title sponsor of the league's Series 6 set to begin on May 29 at the Rizal Memorial Baseball Stadium.

BP's operations director Leslie Suntay and Dunkin' Donuts' vice president for marketing Cora Andoy completed the contract signing last week at the food company's main office in Pasig City.

As part of the deal, the much-awaited baseball circuit will be known as the 'Dunkin Donuts Baseball Philippines Series 6' while the food company is going to be involve in several promotional gimmicks during the duration of the tournament.

"We're very excited with this partnership we have with Baseball Philippines," said Andoy. "We believe that we can play a key role in helping promote the sport and also to make the league grow as well."

Leslie Suntay (left) and Dunkin' Donuts' vice president for marketing Cora Andoy (right). (Photo - courtesy of Sai Prado)

This isn't the first time that Dunkin Donuts has been involved in sports. It has also sponsored the Philippine Basketball Association in the past while helping other sports, particularly in baseball.

It will be the first time that Baseball Philippines gained significant sponsorship since it was launched in 2007. The league enters its fourth year and will have six teams participating in Series 6.

Returning from Series 5 are two-time champions Batangas Bulls and the Cebu Dolphins, the Alabang Tigers, the Forward Taguig Patriots and the Manila Sharks while the Pampanga Sand Kings will make its league debut.

"This (agreement) is really a big boost for the league and for the sport," said Suntay. "But this isn't just a sponsorship but it is also a partnership between the two parties and we're happy that they are now a part of promoting baseball."